GOLD STITCHES LIMITED

The idea was to bring a flair and character to the logo, as it's a tailoring brand and it consists of sewing, and threads, as it's Gold Stitches, so to have a sewing machine as the main symbol but with a stylised sewing machine outline to give the looser imperfect character to the brand. Which is you've ever seen anything being tailored by hand, the fabric or at least the tailor usually has stray thread attached to their clothes or a large piece of thread getting completely tangled. This is the look and feel I wanted to present to the viewer of the logo and to the company's brand identity. 

I believe that the sewing machine and thread icons are over used for brand image use so i want to achieve something different to help the brand stand out but feel premium.